What happens to all the losers’ Super Bowl merch? It’s being shipped to Europe

What happens to all the losers’ Super Bowl merch? It’s being shipped to Europe

February 9, 2026 / Forbes LA /

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What happens to all the losers’ Super Bowl merch? It’s being shipped to Europe
The NFL plans for both outcomes so they’re ready regardless of who wins. What that inevitably means is a whole lot of merchandise that’s pre-printed and pre-made – but fans won’t ever be able to buy it. What happens to all that swag?

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