Raising the Bar Above the Roofline: How Modern Roof Co. Earns Trust the Right Way

Over the past decade, Modern Roof Co., a Colorado-based commercial roofing firm, has built a reputation anchored in disciplined communication and a refusal to recommend work that does not serve the client’s long-term interests.

Owned by Nic Gillan for the past eight years, Modern Roof Co. operates out of Colorado with service coverage extending across the state and into southern Wyoming. The company focuses almost exclusively on commercial properties, with most of its clientele comprising business owners and property managers overseeing large-scale assets. With a lean team of employees and project managers, Modern Roof Co. has continued to scale by consistency.

According to Jarod Hall, project manager and sales director, the company’s foundation rests on the principle of stating the truth, even if its implications can be dire. “What we’ve built ourselves on is communication and integrity,” Hall explains. “We’re fast to answer, we’re honest, and we’re not going to tell you to replace a roofing system that doesn’t need to be replaced. If it’s possible to extend the life of the roof rather than have you incur the cost of a full replacement, that’s what we’re going to recommend.”

Modern Roof Co. provides comprehensive commercial roofing inspections, maintenance, and repair services, and full roof replacements across insurance, retail, and new construction projects. A defining component of its offering is the preventative maintenance program, or annual inspection reports, which gives property owners a detailed, forward-looking view of their roofing assets.

“These reports are about peace of mind,” Hall says. “We hand owners a clear picture of what condition their roof is in, what it will cost to extend its longevity, and what future budget numbers may look like. It allows them to make informed, proactive decisions instead of being forced into reactive ones.”

Hall notes that Modern Roof Co’s estimates remain consistent from project start to completion. When unexpected conditions arise, the emphasis returns to communication. “When you open a roof, it’s like Pandora’s box,” Hall explains. “You can only see so much from the surface. But if the client has already been told what the potential risks are, those conversations go much more smoothly. Nothing is hidden, and nothing is sprung on them.”

This transparency is reinforced through the company’s internal structure. Projects pass through multiple levels of review and approval, ensuring that clients are informed at every stage. “When you work with us, you’re not working with one individual,” Hall says. “You’re working with the company as a whole. Everyone is accountable, and everyone is involved.”

Hall credits Gillan with carefully curating a team drawn from diverse professional backgrounds, rather than a conventional sales pipeline. “We’re not salespeople in the classic sense,” Hall says. “We were hired because we’re good people first. The belief here is simple: if we tell the truth and the client goes with that option, we have a client for life. For Gillan, that’s worth far more than trying to make the biggest dollar immediately.”

Modern Roof Co’s trajectory accelerated after Gillan returned from Australia in 2016 and entered the roofing industry through a larger firm. After witnessing inefficiencies and missed opportunities for better client service, he acquired Modern Roof Co. and began reshaping it around relationship-driven growth. Under his leadership, the company has matured into a purpose-driven and client-centric commercial roofing provider, a status Hall believes is reinforced largely through repeat business and referrals.

For the future, Modern Roof Co. is targeting a significant increase in estimates and revenue without expanding the team, supported by increased outreach and strategic relationship-building. Expansion into additional states and potential franchising are also under consideration, with the long-term goal of establishing a national footprint.

Yet, even as growth accelerates, the principles remain unchanged. “Construction never goes perfectly,” Hall says. “That’s reality. What can go perfectly is communication. If clients know where they stand, what’s happening, and why decisions are being made, trust takes care of the rest.” Ultimately, Modern Roof Co. has distinguished itself by making fewer claims while striving to keep every one of them.