Netflix To Carry TF1 Stations In France In “New Kind Of Partnership”

French viewers will soon be able to watch TF1 on a new platform — Netflix.

Billed by the U.S. streaming giant as a “new kind of partnership,” TF1’s commercial stations and on-demand content will be available on Netflix from summer next year. Financial details were not disclosed.

The seemingly landmark agreement signals a deepening of ties between Netflix and TF1 after they partnered on co-productions like Les Combattantes and L’Agence.

Greg Peters, co-CEO of Netflix, said: “This is a first-of-its-kind partnership that plays to our strengths of giving audiences the best entertainment alongside the best discovery experience.”

Rodolphe Belmer, CEO of TF1 Group, added: “As viewing habits shift toward on-demand consumption and audience fragmentation increases, this unprecedented alliance will enable our premium content to reach unparalleled audiences and unlock new reach for advertisers.”

Peters flew into France to attend Cannes Lions, the ad market festival where the deal was announced.

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