David Ellison And Bari Weiss Tell CBS News Employees Of Their Goal To Restore Trust; Read Their Notes To Staffers
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In notes to CBS News employees, Paramount CEO David Ellison and newly named editor-in-chief Bari Weiss each wrote of their goals to bolster the level of trust in the legendary news division.
Ellison wrote, “We are challenging ourselves to do better – recognizing that we have the ability to reach a broad audience and demonstrate constructive, respectful, and bipartisan dialogue in our own work. Our mission is clear: to ensure that this global platform remains a place where people can seek the truth, gain understanding, and engage with the facts.”
Weiss wrote, “I want to hear from you about what’s working, what isn’t, and your thoughts on how we can make CBS News the most trusted news organization in America and the world. I’ll approach it the way any reporter would—with an open mind, a fresh notebook, and an urgent deadline.”
Dear Team Paramount:
I think we can all agree that the temperature of our nation’s social discourse feels higher than ever. Too often, the space once reserved for thoughtful dialogue has been consumed by partisan division and hostile disputes. If we are to move forward, we must find our way back to the ideals that shaped both our country and civilization itself: open exchange of ideas, vigorous yet respectful debate, and a genuine regard for the beliefs and traditions of others.
This challenge extends to the media. While it was founded with the mission of informing the public and fostering discussion on the issues of the day, too often it has become a platform that amplifies the very partisanship tearing our society apart. George Washington warned that the primary danger in politics is partisanship. Today, that danger extends far beyond politics – threatening the fabric of our communities. When we reduce every issue to “us vs. them” or “my way vs. the wrong way,” we close ourselves off from listening, learning, and ultimately growing, both as individuals and as a society.
I don’t pretend to have a solution to this challenge. But I do believe we each have a responsibility to do our part. At Paramount, we have both a unique opportunity and an obligation as stewards of one of the most iconic and respected news organizations in the world. We are challenging ourselves to do better – recognizing that we have the ability to reach a broad audience and demonstrate constructive, respectful, and bipartisan dialogue in our own work. Our mission is clear: to ensure that this global platform remains a place where people can seek the truth, gain understanding, and engage with the facts. That is our purpose.
With this in mind, I am excited to share that The Free Press is joining our Company. Since its launch just five years ago, The Free Press, under co-founder Bari Weiss’ leadership, has built one of the most dynamic news organizations in the country, one that resonates with audiences of all ages and perspectives. Guided by their core values of truth, balance, and an exchange of ideas, the team has made it their mission to help restore public trust in the news – and they are delivering real results. Their dedication to independent and fearless reporting has won the devotion of some 1.5 million readers – more than 170,000 of who are them now paid subscribers – an extraordinary achievement in such a short time.
As part of this acquisition, Bari will become editor-in-chief of CBS News. She brings a passion for reaching broad audiences through rigorous, fact-based reporting and a relentless commitment to amplifying voices from all corners of the spectrum. This, combined with her restless desire to build, believe, and innovate, makes her a perfect fit for our storied news division. In these early days working together, I’ve seen the Bari who you will get to know: a person of incredible energy, judgment, and perception for what will resonate with audiences. Working alongside our exceptionally talented colleagues at CBS News, she will help ensure that our reporting remains relevant, accessible, and – most importantly – trusted in this new era for American media.
I am confident that, in the coming years, CBS News and The Free Press will make big strides and be at the forefront of a much-needed transformation in how news is gathered, reported, and delivered. Our goal is to broaden our reach while solidifying our position as a leading voice in American journalism. Every step of the way, trust and facts will remain our guiding principles as we work every day to strengthen and deepen our connection with our audience.
As a news organization, we serve a vital role in the lives of Americans from every background and belief, and we embrace that responsibility with the utmost care, integrity, and purpose. We aim to do our part in helping rebuild a society where our shared humanity unites us, and where our differences become a source of strength rather than division.
We are here to achieve great things together. So please join me in extending a warm welcome to Bari and the entire team from The Free Press as they join us on that journey.
Let’s go!
David
Dear Colleagues:
I am thrilled and humbled to be writing to you as the new editor-in-chief of CBS News.
Growing up, CBS was a deep family tradition. Whenever I hear that tick, tick, tick or that trumpet fanfare, it sends me right back to our den in Pittsburgh. The opportunity to build on that legacy with you—and to renew it in an era that so desperately needs it—is an extraordinary privilege.Right now, I imagine you have some questions. I do, too.
My goal in the coming days and weeks is to get to know you. I want to hear from you about what’s working, what isn’t, and your thoughts on how we can make CBS News the most trusted news organization in America and the world. I’ll approach it the way any reporter would—with an open mind, a fresh notebook, and an urgent deadline.
What I can tell you on day one is that I stand for the same core journalistic values that have defined this profession since the beginning, and I will continue to champion them alongside you:
Journalism that reports on the world as it actually is.
Journalism that is fair, fearless, and factual.
Journalism that respects our audience enough to tell the truth plainly—wherever it leads.
Journalism that makes sense of a noisy, confusing world.
Journalism that explains things clearly, without pretension or jargon.
Journalism that holds both American political parties to equal scrutiny.
Journalism that embraces a wide spectrum of views and voices so that the audience can contend with the best arguments on all sides of a debate.
Journalism that rushes toward the most interesVng and important stories, regardless of their unpopularity.
Journalism that uses all of the tools of the digital era.
Journalism that understands that the best way to serve America is to endeavor to present the public with the facts, first and foremost.
I look forward to meeting many of you in the days ahead and to listening and learning from you. I am profoundly honored to join you—and I can’t wait to get started.
With gratitude and excitement, Bari
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