Amazon to invest US.6 billion in Dutch operation

Amazon to invest US$1.6 billion in Dutch operation

October 27, 2025 / Liam Redmond /

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[AMSTERDAM] Amazon plans to invest US$1.63 billion in the Netherlands over the next three years, the company said on Monday (Oct 27).

The investment is its largest in the eurozone’s fifth-biggest economy since it launched its activities there in 2020, the company said.

Amazon has around 1,000 employees in the Netherlands, where its online sales trail those of market leader Bol.com, a subsidiary of retail firm Ahold Delhaize.

“The Netherlands is an important growth market for us,” Amazon’s head for Belgium and the Netherlands Eva Faict said.

“These investments will allow us to better serve our customers and improve our services.”

In an interview with Dutch financial daily FD published on Monday, Faict said the investments were partly aimed at the development of artificial intelligence for entrepreneurs who sell their products on Amazon’s platform.

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Called Help Me Decide, it will automatically appear at the top of a product detail page after shoppers have looked at several similar items, suggesting they need help.

Earlier this month, she announced a US$1.16 billion investment in Amazon’s Belgian operations. REUTERS

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Liam Redmond

As an editor at Forbes Los Angeles, I specialize in exploring business innovations and entrepreneurial success stories. My passion lies in delivering impactful content that resonates with readers and sparks meaningful conversations.

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