5 ways to protect your mental bandwidth as a founder

5 ways to protect your mental bandwidth as a founder

[ad_1] If you’ve ever found yourself answering Slack messages at midnight, checking analytics before your feet hit the floor in the morning, or mentally replaying a customer complaint during dinner, you’re not alone. One of the least discussed realities of entrepreneurship is that your biggest constraint is often not capital, talent, or even time. It’s…

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Stop Selling Marketing, Start Proving You’re Best

Stop Selling Marketing, Start Proving You’re Best

[ad_1] I’m Erik Huberman, and here’s my take: most sales teams are pitching the wrong thing. Too many people try to persuade prospects that marketing matters. That’s a dead-end conversation. If someone doesn’t see the value of marketing, they are not a fit. The real job is different. The goal isn’t to sell the idea…

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6 reasons the smartest founders treat cash like oxygen

6 reasons the smartest founders treat cash like oxygen

[ad_1] Most founders say they understand cash flow. Fewer actually feel it in their bones until something breaks. Usually it happens after a strong month of growth, a delayed customer payment, or a hiring decision that looked reasonable in a spreadsheet but suddenly feels dangerous in real life. That is the moment many entrepreneurs realize…

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How Issa Rae built TikTok’s first micro-drama hit

How Issa Rae built TikTok’s first micro-drama hit

[ad_1] A brawny bodyguard shoves a bruised man, hands tied behind his back, toward the hood of a black SUV. A pen and a contract lay atop the metal, ready for a forced signature, while the man’s fiancee and her father watch in silence, seeking revenge on the person who betrayed them. It has all…

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Another California tech company lays off thousands

Another California tech company lays off thousands

[ad_1] The layoffs bludgeoning the tech industry continued this week as artificial intelligence reshapes the industry. Mountain View-based Intuit, the maker of TurboTax, on Wednesday said it was laying off 17% of its workforce, or about 3,000 employees, as part of its restructuring to cut costs and invest in artificial intelligence. The company said it…

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Data Beats Hype In Ecommerce Decisions

Data Beats Hype In Ecommerce Decisions

[ad_1] I’m Erik Huberman, and I believe bold decisions should start with hard data, not headlines. The ecommerce market has been noisy. Hot takes fly. Predictions swing by the day. But the numbers tell a clearer story—and they often go against the mood of the moment. My stance is simple: trust the signal, not the…

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