Analysis: The most valuable college football program is the Texas Longhorns

Analysis: The most valuable college football program is the Texas Longhorns

January 19, 2026 / Forbes LA /

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Analysis: The most valuable college football program is the Texas Longhorns
Dr. Ryan Brewer, an associate professor of finance at Indiana University Columbus, valued the Longhorns at $2.2 billion in his latest list of college football programs. Texas is the only program in the country to be valued at more than $2 billion, and the top two programs are both from Texas. Texas A&M comes in at No. 2 with a valuation of nearly $1.59 billion.

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